Any data opted into empower is safe and follows strict data collection protocols.

  • We do not collect any personally identifiable information.
  • All data collected for emPower is aggregated and anonymised to ensure there is no cannibalisation of the publishers' existing revenue.
  • Cookie data on emPower expires every 30 days, so a cookie we picked up 3 months ago won't be there unless it has been refreshed. This ensures the data is current and fresh.
  • We adhere to international data collection standards and we are accredited by the ABC.
  • If you decide to opt-out of emPower, we will not use your site’s data
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